So, when we talk about AI here, we’re not referring to Artificial Intelligence — we’re talking about Alternative Insight.

It’s about looking at situations from a completely different angle — breaking away from conventional thinking. Alternative Insight challenges assumptions, uncovers blind spots, and often brings out more creative or strategic solutions that wouldn’t surface through traditional approaches.

In today’s fast-moving world, having this kind of perspective is powerful. It’s not just about what the data says — it’s about interpreting it in ways others haven’t considered. That’s where real innovation and impact come from.